Prada Marfa

by artists Michael Elmgreen and Ingar Dragset.

“The middle of the West Texas desert isn’t the first place you’d expect to find a fully stocked Prada store, but stop a few miles outside of the tiny town of Valentine, Texas and you’ll find just that. The brainchild of Berlin-based artistic team Elmgreen and Dragset, Prada Marfa was meant to be a “pop architectural land art project.” Built of a biodegradable adobe-like substance, the building is meant to slowly melt back into the Earth, serving as a surrealist commentary on Western materialism. Interesting, then, that Miuccia Prada herself was consulted on the project, handpicking the merchandise for the store’s interior and allowing Elmgreen and Dragset to use the Prada logo. Costing a sum total of $80,000 – or, put another way, about 40 Prada handbags – Prada Marfa’s grand opening occurred on October 1st, 2005, and the perplexed associated press spread the news all across the country.”- atlasobscura.com

http://en.wikipedia.org/wiki/Prada_Marfa

http://juddgentrified.blogspot.com/2008/11/prada-in-marfa.html

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